An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is should identify but to do this effectively it must follow the basic principles of logo design:
A logo must be simple.
A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
A logo must be memorable.
Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
A logo must be enduring.
An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time.
A logo must be versatile.
An effective logo should be able to work across a variety of mediums and applications.
A logo must be appropriate.
How you position the logo should be appropriate for its intended purpose.
Ikonic Websites can design an effective and memorable logo for your business that will not only identify and differentiate you from your competition, but help provide brand recognition. We work closely with our clients to insure their image is projected in a powerful and positive manner. We promise you will be completely satisfied, or we will continue to work with you until you are. Give us a call at (269) 330-5744 and discover what we can do for you!
Ikonic Websites is a division of Keepsake Media